Slovic and his team found that White males differed from White women and non-White men and women in how they perceived risks. For every category of threat, White men saw risk as much smaller and much more acceptable than did other demographic groups. And in the case of White men, it is often a lens that seeks to preserve institutionalized cultural identity and societal status. And it’s not hard to imagine why the term “White male effect” would struggle to gain traction in a media landscape dominated by White men. Virtuous violence is still violence and there is nothing abstract about identity protective cognition’s role in White male supremacy.