How Elvis Got Americans to Accept the Polio Vaccine

How Elvis Got Americans to Accept the Polio Vaccine

But despite the literally crippling effects of the virus and the promising results of the vaccination, many Americans simply weren’t getting vaccinated. What did prove successful was Elvis getting the vaccine in front of millions. Why might this be the case, and are there lessons that can be applied to the rollout of the COVID-19 vaccine? Elvis’s public act contained three crucial ingredients inherent to many of the most effective behavioral change campaigns: social influence, social norms and vivid examples. If only Elvis were still alive to harness social influence, social norms and vivid examples.

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