Yes, that Flat Earth Society, a group that has become a living metaphor for backward thinking and a refusal to face scientific facts. The Flat Earth Society was originally formed as the Universal Zetetic Society in 1884, after the Greek word zeteo, "to seek". In an age where astronauts send photographs of a spherical planet from an orbiting space station, how can the concept of a flat Earth persist? Shenton himself used to accept that the Earth was round, but began asking questions after hearing musician Thomas Dolby's 1984 album The Flat Earth. "It was the late 1990s and I started doing research into what the Flat Earth Society was.